Product Hunt is a unique website. It allows you to share your idea to thousands of people just in one day for free and see if people like it. It helped a lot of indie developers find their first clients and generate their first revenue. I personally made 9 apps and all of them I launched on Product Hunt. All my apps got around 80,000 unique visitors for the time that Product Hunt analytics tracked, but the real number is probably more like 90,000–100,000. Just imagine how much this could cost if I bought this traffic from Google or Facebook ads?
To get a feeling what launch can be please take a look on these launches:
To avoid stress I suggest you to prepare everything upfront. You need to prepare the following content:
The first comment is a place where you can describe to people your vision why you decided to make a product, what features does it has and you can add images so it will be looks like a mini landing page. Examples:
You can use basic HTML syntax in the first comment to format the text and add images. For example you can add some extra iamges to the first comment using img tag.
There are two pages: Popular (Front page) and newest (all other). Popular is a curated list of most instructing products of the day. So you need to make something interesting. Not just email list or something. Also you can try to write in the support chat and kindly ask to add you to the popular.
Check how your Product Hunt post link looks in social medial before make a tweet
Insert a product hunt link there. Of looks bad change and scrape again
Write cool text that will describe your app and include the link to Product Hunt post.
If you have any questions about Product Hunt launch pleae let me know if the chat and I will be happy to answer any question.